What does white hat mean?
White hat S.E.O. is the term used to describe a manner which follows the guidelines of major search engines to achieve better search rankings ethically.
It’s opposite is black hat, think a magicians hat. Black hat is often used as a hacker term to refer to using automated methods or cheating the system.
Most SEO vendors online are actually using black hat method in some way whether they are aware or not. If you look at any major online marketing services you will find sellers promising page 1 rankings quickly for $100. While you might rank quickly it will only be briefly before Google penalizes your site wiping it off their search results completely.
Here at SEO Aha, we only use the latest white hat seo methods on behalf of our clients.