Do I Need Backlinks To Rank My Site In Google?
In order to do SEO without link building, certain requirements need to be met first. For instance if you want to rank for a highly specific long tail keyword and there is minimal competition then perhaps with just on-page SEO you may easily rank.
However in a more competitive scenario (which is now most cases) backlinks may be necessary.
Be sure to use white-hat methodology when building your backlink profile. Poor backlinks can have a damaging and lasting effect on your website’s performance in the top search engines.