Finding out that you can do your own press releases through companies like PR Newswire or PR Web can be a game changer for any business. In the past Press Releases carried heavy weight in the Search Engine Optimization game but now it’s not always enough.
Google’s A.I. likes to see events on your website occur at a natural pace. Press releases create several backlinks all at once. To accompany your press releases with a natural white-hat backlink strategy would strengthen your efforts.